“Your website is one of the first impressions that someone will get of your business.”
— Stoney Degeyter
Domain name
Your domain name should be short, simple and must relate with your type of business. It must be unique and easy to remember.
Logo
Logo of your brand should be simple but professional. Your website is an extension of your brand so your logo should be clearly visible with your brand tagline.
About us
About us page of your website must contain the information about you and your brand. It is the page which can build your image and attract customers.
Sitemap
This is the page which shows various sections of your Website and link between them. Submit it to Google for crawling and indexing for an improved SEO.
Color Schemes and Themes
Color Schemes and themes play a major role in attracting customers. Your website’s color scheme and theme must go with the type of your business or the type of audience that visit your site.
For example - If your Website is about Scientific or General knowledge then the color contrast should be dark and if kids visit your site then you should add more attractive colors.
Effective Keywords
Use effective keywords that your audience more likely to search, so that your Website will pop up first on Google SERP. Try to think like a customer then choose your headings.
Contact Information
Don’t Forget to make a separate page of your contact information. Appropriate & easy to find contact information is the key factor to bring more audience as it will help in building trust too.
Good images and videos
Use appropriate images and videos to convince your audience as most of the people visit your site will scan it instead of reading whole the content. Also images and videos improve your SEO.
Geographic Location
Don’t forget to add your location on your site because when customers search for products they include location. It will help to improve your SEO strategy.
For example - If you have a business of food delivery - you don’t wanna deliver food outside your location unless you have branches there.
Subscription offer
By offering membership or subscription to your customers you can build good and permanent relations. You can give them access to exclusive content and various offers.
Social media
Add icons of your social media and link them on your page. It will help customers to directly find your account on other platforms as well.
Testimonial
A testimonial is a third party statement that comments on how good someone or something is. By strategically placing website testimonials on a dedicated 'Testimonials' page, as well as on your 'About Us' page, product pages, and more, you can convince interested users that you're worth their trust.
Contributed by: Akshita Mathur